Have Updates affected your Houston search engine optimization?

by / Monday, 07 July 2014 / Published in Local SEO Houston

How is The Hummingbird Update Affecting Search Engine Optimization Today?

Google has been making regular updates on their search algorithm which can happen more than ten times in a year. The most recent animal algorithm update to join penguin and panda took place on the 20th of August, 2013. Google called this the hummingbird update (they love their animals). There have been a number of significant changes that took place during the last few updates like the Panda and Penguin updates. These updates make Google a reliable search engine that provide the best search results for its visitors. However, there are some concerns that were raised following this update made by Google and one of which is if it’s still practical to get the best SEO Houston Texas.

SEO is still a huge thing in the world of internet marketing. Being solely dependent on the algorithm and crawlers sent by Google and other search engines, websites that get their traffic from improper SEO would be the first ones that will feel the impact of the Hummingbird update. As Google put into effect the changes that come with the Hummingbird update, some websites noticed a sudden drop or increase their page ranks. Even though the exact details of the hummingbird or how the algorithm works is not known, many seasoned website builders, marketers, bloggers and companies that offer SEO services Houston Texas know how to take advantage of these updates made by Google or where not affected at all by this or any update (MD Media clients weren’t).

The hummingbird update is not against websites with SEO, but rather it further improves the criteria for choosing the websites that are really relevant for the searched keyword. Content and authority are still the basis on which Google and other search engines judge websites. A website that is optimized for a particular keyword but doesn’t contain any real content will definitely suffer from the hummingbird update. On the other hand, an optimized website filled with valuable content that provides excellent visitor experience can get a huge boost from this update.

Website owners in Texas who want to improve their website not only to benefit from the update, but also to provide the best visitor experience can get the services of the company that provides SEO Houston Texas. The top SEO Houston Texas should be able to provide you with techniques that not only optimize your website for keywords, but more focused on how your visitors would think and feel about your website. Examples of SEO service Houston Texas offered by the best SEO companies include copy-writing, blog posting, video creation, press releases, graphics and participation in social networking sites. These are just some activities and things that can give your visitors value. Other ways of sharing information are through slideshows, eBooks, Power point presentation and info-graphics.

Companies that offer SEO services Houston Texas have a team of experts who can work together to make your website as engaging as possible. These experts have spent many years in research and experiment so you’ll just reap the benefits of all their hard work. A credible SEO company is not necessarily the one that offers that most expensive SEO services Houston Texas has to offer. You can easily find many affordable SEO services Houston Texas, but just make sure that you seek only the services of a professional, credible and reliable SEO company.

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