8 lie’s about Social Media and online marketing that you still believe
8 Top Social Media & SEO tips for Business owners looking to Grow Online
Lie #1 – “Advertising directly to your fans or followers is a good thing”
If you have any kind of following on Social Media, you may want to advertise your products to them directly. This is a big “no-no”. People on social media are interested in trending and interesting content that they can have the opportunity to engage in. They’re not interested in following links to your website and looking at products all day long. This will cause people to stop following you. Instead, give them an opportunity to sign up for a newsletter and display your product or service to them through email.
Lie #2 – “The more followers I have the better off I’ll be”
I know you may think you will seem more trustworthy, legitimate, or “cool” with a large following, but in the end this could hurt you. If you are following tons of people on a daily basis in order to gain a following, your audience isn’t going to be people interested in your business, and they’re not going to engage in your posts. Social sites as well as Google analyze how many of your followers are engaging, and if the ratio is low then your content will not spread throughout social platforms.
Lie #3 – “Buying followers is awesome and great for business”
As mentioned above, you may think a larger following is going to help you in many ways. Having an audience that doesn’t engage in your content is NOT good. When you are buying followers or likes, you are just paying for bot accounts. This means that these people are not real and they will NEVER engage in your posts! If your looking to actually engage and grow your following check out our video production page for tips on creating great and engaging content.
Lie #4 – “I can post whatever I want and get engagement from my audience”
You need to make sure you are properly linking your content from your website on your Social platforms. Optimize your posts with images, links, as well as graphs and cards. When you optimize your Social posts, not only will they be more likely to be shared by your audience, but they will also link back correctly to your website in Google’s eyes.
Lie #5 – “The more I post the better”
Social media is an open discussion that takes place between millions of people. Some businesses may think that posting about their personal life may make followers feel more personally connected to them. Definitely not. If you are doing this, STOP NOW! You can use tools like Facebook SDK developer tools for advertising and Hoot suite to really see when your audience is engaging in your posts. Don’t post 20 posts a day full of crap. Post 1-2 posts a day with exciting and relevant content about your business as it relates to trending topics.
Lie #6 – “Arguing with people online is okay”
I cannot stress how important this is. If somebody writes a bad review about your company on your page or another social site, do not argue with them. This will make you seem petty and unintelligent. People don’t want to do business with a 14 year old, so don’t act like one. Instead, contact them privately and try and resolve the problem.
Lie #7 – “Bad mouthing the competition is not going to hurt me”
This should be obvious, but I can’t tell you how many clients I’ve seen engaging in this. Badmouthing the competition may seem advantageous for your business. Instead, just like arguing, this will make you seem petty and unintelligent. Weak even. If you’re proud of your business and you stand behind your brand, there’s no reason for this.
Lie #8 – “Using link building software is great and makes my life easier”
Link building is an SEO term that means building (or sharing) links from your website to other websites around the internet. There is a proper way and an improper way of doing this. The proper way would be to find other sites, blogs, and social feeds that fit the criteria of your business. Other websites that have content relevant to the content on your website. Building links to these sites would be good. Simply buying one of the many programs to build links anywhere is BAD and Google will slap your site down in no time. So don’t do it no matter how easy it looks.