Reputation Management Services
When it comes to Reputation Management, what you don’t know can hurt you and your business!
Did you know?
-
Even one negative post made about your business has the potential to decrease your annual sales by over 30%!” – If that statistic didn’t grab your attention nothing will.
-
“It is a fact that business’s both online and offline, have lost hundreds of millions of dollars in sales simply because they could not keep negative feedback “out of the public’s eye”.
With the rise of the internet, anyone including disgruntled employees and customers (you know the ones I’m talking about) can anonymously post slanderous and even false reviews about your business, services or even you without needing to “justify” why. Now, as if that’s not bad enough, this can even result in your competitors jumping on the band wagon and tarnishing your company’s reputation in order to further their gains. What’s to stop your competitors from “badmouthing” your business when it’s just as simple as writing a bad review about you and promoting it a little bit?
Here is an article with some free tips on reputation management from Forbes Online.
Now that you understand this, what do we do about it? The way we see it, you have 3 options in front of you.
Bury your head in the sand and ignore the situation and hope your customers don’t notice the bad review and don’t do there research before making a purchase.
You can try to improve your business (ie: your products and services) so that good reviews will eventually outweigh the bad reviews.
Or you can literally “eliminate” your bad reviews (our personal favorite)
How do we do this?
Through our Houston Reputation management services! Our methods of Reputation Management are focused on a two part approach:
We first try to move bad reviews off of page 1 by popularizing any good reviews your company might have.
We also create positive feedback content for you and promote it so this new content shows up along your company’s listings and engulfs negative listings.
Who can take advantage of our Houston reputation management services?
Anyone can! We understand the online reputation problems you may face and we offer cost-effective results that contain long-term solutions. Our unique, time-tested Online Reputation Repair- will help you get your name back under your ongoing control so that you can focus on running your business. We have done this for many clients with huge success, so don’t you worry and call us today for a free consultation and reputation report. Also see our Local SEO services as this would be a great asset to any business suffering from a bad online reputation and have taken a large hit to their business locally.
MD Media Co. Reputation Management Process
1. Reputation Research
Identify whats impacting your reputation both offline and online
2. Brand Discussion
We discuss what we have found in our research with the client and make a plan to move forward
3. Determine Message
We determine and consult with our clients on the best way to repair their reputation
4. Determine A Positive Spin
While this step is self explanatory, this will prove that others are satisfied with your product/service
5. Determine PR Tools
These could be things like: Free PR, Paid PR, Video Marketing, Social Bookmarking or PPC Campaigns
6. Determine Keywords
In this we will want to target the brand, product or service that is being negatively affected
7. Message Creation
This is an imperative part of reputation management we will need to ensure our new message is properly conveyed
8. Tracking Integration
This important when it comes to fixing bad reviews, we want to know where they are in the ranking at all times.
9. Testing
We will be testing various approaches to ensure the best possible results are generated for our clients
10. Social Bookmark & Link Build
We want the good content to outweigh the bad and pushed far down in the search results
11. Execution
Once a full strategy has been implemented it will be executed to rid you of your bad reviews
12. Track The Results
This will help to show us measurable results over time, reputation management is not an overnight thing and can take months or even years
Special Note:
Our main goal is to completely remove bad posts that are affecting your business. To that end, we use many different methods that comprise a comprehensive strategy.
This process is highly specialized and any company that is trying to do this on their own or “in-house” normally will end up making the problems worse. We've seen this time and time again, leave it to the experts!