MD Media Co. Reputation Management Process

1. Reputation Research
Identify whats impacting your reputation both offline and online

2. Brand Discussion
We discuss what we have found in our research with the client and make a plan to move forward

3. Determine Message
We determine and consult with our clients on the best way to repair their reputation

4. Determine A Positive Spin
While this step is self explanatory, this will prove that others are satisfied with your product/service

5. Determine PR Tools
These could be things like: Free PR, Paid PR, Video Marketing, Social Bookmarking or PPC Campaigns

6. Determine Keywords
In this we will want to target the brand, product or service that is being negatively affected

7. Message Creation
This is an imperative part of reputation management we will need to ensure our new message is properly conveyed

8. Tracking Integration
This important when it comes to fixing bad reviews, we want to know where they are in the ranking at all times.

9. Testing
We will be testing various approaches to ensure the best possible results are generated for our clients

10. Social Bookmark & Link Build
We want the good content to outweigh the bad and pushed far down in the search results

11. Execution
Once a full strategy has been implemented it will be executed to rid you of your bad reviews

12. Track The Results
This will help to show us measurable results over time, reputation management is not an overnight thing and can take months or even years
Special Note:
Our main goal is to completely remove bad posts that are affecting your business. To that end, we use many different methods that comprise a comprehensive strategy.
This process is highly specialized and any company that is trying to do this on their own or “in-house” normally will end up making the problems worse. We've seen this time and time again, leave it to the experts!