Why Local Businesses Should Focus on Google Maps

by / Thursday, 07 August 2014 / Published in Local SEO Houston

Why Local Businesses Should Focus on Google Maps

Google maps gives us as buyers and sellers a visual of how easy it can be to transact business. The search involves the idea of available local business’s and the choices to be made by consumers. Google maps link to company websites for information, the need to be tremendously precise, the right use of citations and building great local links is huge. This helps to categorize and to relate information and are vital aspects to incorporate for local business’s looking to be widely searched and generate targeted traffic locally using Google Maps. Google maps gets updated periodically, MD Media Co. is highly ranked in the maps SEO Houston, Dallas and many other major markets we use the right data when building citations, keywords, local link building and many more parameters to get our site ranked as well as local seo clients ranked.
Houston Local SEO
Some things that Maps SEO can influence for Small business’

  • Influence customers (better ranking means more calls)
  • Brings in interaction (great for businesses with customers who search on mobile)
  • Provides relevant information
  • Show potential customers reviews on your company (when is this not a good thing?)

Ranking organically can be a costly endeavor depending on the niche or industry your in. However, Google Local is great and cost effective way to generate traffic and still compete with the larger local competitors. This platform is a way to at least get out on the web and get something going for your business, and give everyone a fighting chance. So there is no excuse or reason you as a business owner should not have a verified Google listing and be researching articles like this one to find out how to beat your competitors out or seeking professional help from a top marketing company like MD Media Co. (shameless plus)

The local SEO Companies in Houston like MD Media Co. will source the right citations needed to stay on top of the local business listings for the precise keywords that bring targeted customers into your business. The top priority for local businesses are to remain visible in the search engines for high traffic volume and thereby increasing the businesses revenue in the long run (hopefully). The customers are going to navigate through maps SEO Houston to find nearby places and routes to a destination. Local businesses need to remain aware that this plays a major role for choices to be made by customers in google maps.

The search in Google maps is all about keywords, location and the industry. The right kind of citations is the competitive edge you need over the competitors, local SEO companies in Houston look for citations as they are powerful tools in Google maps to build trust with Google. The small business owner should quickly understand, citations are important for niche industry as the Google maps rely on this information to rank you, often times over or under your competitors. Speaking of competitors, that leads us to our next point; a good SEO company will do great competitor research to see what links your top ranking competitors have and get those for your business as well. Why do double the leg work right!

Google maps can dramatically improve local businesses bottom lines. However, I can’t tell you how many clients I seen make simple mistakes that cost them dearly while building citations. If done right, it brings in better search engine ranking which forms the basis for more business.

Citations need to be unique and precise.

  • Avoid Generalization (be specific and reach out to customers)
  • Restructure (if you change one listing you need to change them all)
  • Avoiding ambiguous keyword terms
  • Need a consistent N.A.P. (Name, Address and Phone)

The competition for local business search is high (every business wants more customers), hence the need for a top local marketing companies in Houston, Dallas, Austin and other major markets around the country to be involved in the optimization of citations wherever necessary, as the usage should be locally relevant. Google maps should be periodically verified for frequent listing updates and make sure all information is right. Lastly, having a higher user rating sends a signal to Google that your business is trusted and establishment online. Local business thrives better with reviews and frequent visits for information which in-turn gets shared sort of like a vicious cycle for business development. If you need any help we’re just a phone call away and ready to help you dominate your competition.

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